Coin Excelsior Verona partnered with Pasqua Wines to create this event held during Vinitaly 2024, in tribute to the city of Verona. Italian artist Adalberto Lonardi who currently lives in London, devised the art installation for the event. The 3D composition was placed in the store front of the Coin Excelsior store in Verona where visitors could contribute and leave their own messages for the city.
Conception and partnership planning, choice of artist and collaboration in the planning of the installation, event organisation and presentation to the press and public, invitations to selected guests and press for the vernissage, development of the offline communication campaign and support on social media.
Courtesy: @so___bright
